to leslie
A West Texas single mother wins the lottery and squanders it just as fast, leaving behind a world of heartbreak. Years later, with her charm running out and nowhere to go, she fights to rebuild her life and find redemption.
˃Momentum Pictures (US)
˃National Media Campaign
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Objective
Two-fold: create awareness for the movie's limited theatrical release in the specific regions where it was shown in cinemas; and nationally advertise the film’s availability on demand.
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Strategy
Focus on cinephiles, fans of indie drama films and potential awards films.
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Placement
Prime Video placement was a driver for the campaign, as well as a national takeover on Rotten Tomatoes. Used a programmatic vendor to further reach the target audience online, and social media.
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Results
Campaign significantly over-performed, over 45% increase.