the substance

>MUBI Canada

>Theatrical and Streaming Marketing Campaigns

Led and executed marketing campaign of MUBI’s first self distributed theatrical release in Canada as well as its on-platform release.

THE SUBSTANCE was the highest grossing film theatrically in MUBI history, and #1 film on the platform in Canada.

Theatrical Campaign Highlights

  • Fan Expo Stunt Event

  • Wildposting Campaign

  • Digital Media Buys

  • Genre Partnerships

  • TIFF Midnight Madness

  • Cineplex Media Buy in key national malls

  • Exhibitor buys

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